Antigo Jobs - Career Builder

Details: POSITION SUMMARY: The Marketing Manager will strategically manage all business aspects of a $200mm packaging business with four major consumer goods customer segments. This role has P&L responsibility for the business and will set the commercial strategy/vision for segment while working in a matrix with other business stakeholders (finance, operations, etc). Reporting to the Director of Marketing the position will manage a Product Manager. MAJOR RESPONSIBILITIES: Strategy Development & ownership of short, medium and long term strategy for the business including: Innovation/product pipeline Customer targets Financial objectives Defining Differentiation/Value Proposition Competitive Analysis Develop tactical plan with clear details on how strategy will be realized Cultivate strong customer relationships Support new capital initiatives and support of data presentations Evaluate and understand global capabilities and global trends Business Support Understands and can clearly articulate the brand Co-lead, support and drive regular value added customer interactions at the customer location Own processes, business support systems, data validity and accuracy across tools Champion strategy and support across functions and market segment to ensure that action is taken in support of company Development of value proposition/selling support materials Develop and execute education and training tools Develop Product-specific selling collateral in collaboration with Marketing Communications Collaborate with Sales, Service, Ops and R&D to develop customer specific strategies/game plans and capacity needs Provide a clear strategy and creating understanding of: Commercial guidance on business we want and business we do not want. Respond quickly to new opportunities with go/no go, providing decision rational to stakeholders Customer/market needs & challenges Pricing Provide guidance to pricing teams on strategic pricing decisions, utilizing knowledge of market pricing and economic analysis of our own business. Develop & Manage ongoing contract adherence and strategy Lead proactive development of bid pricing and contract negotiation pricing/terms. Promotion Define promotional activities and pipeline for products, based on strategy, including tradeshows and promotional materials Lead and execute all aspects of business development strategy for new/emerging technologies or products Develop and lead industry relationships (OEM, trade associations, etc.) Product Portfolio and Innovation Manage spec portfolio, working with R&D to manage to appropriate number of products, balancing operational efficiency/complexity vs. customer needs Own marketing due diligence as part of stage gate projects Lead preparation and planning for innovation sessions and customer specific relationships/growth initiatives Lead ‘flow’ of projects through commercialization, creating alignment across stakeholder in sales, R&D, Ops to improve speed to market Own new product development initiatives

Details: Summary The Regional Sales Manager, Service is responsible for increasing sales of Service products in key markets through manufacturer’s representatives as well as direct sales and customers. S/He will grow service sales through continuous cultivation of key points of influence to include, but not limited to, Consulting Engineers, Construction Management Firms, Electrical Contractors, and End Users. Key Markets responsible for: Datacenter Cyberex Digital Static Transfer Switch Products Power Distribution Products Petrochemical/Utility/Industrial Cyberex UPS products Responsibilities Maximize profitable sales in the assigned markets Report on market conditions and competitive activities Provide timely forecast of monthly sales revenue and order flow Establish and maintain relationships with key end users, consultants and contractors within the assigned markets Establish/implement standard sales/marketing policies and procedures Travel the assigned territory as necessary to maximize profitable sales growth Implement pricing guidelines Complete additional projects and assignments as directed by the Director of Field Service Cyberex Service

Details: The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, genetic information or any other characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 844 895-8598 or email accommodation@aerotek .com for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position. Aerotek Engineering is looking for a Mechanical Project Engineer with 8+ years of experience for a direct hire postion . This person must have experience with capital funding projects, knowledge and ability to look at a plant and know where to move equimpent to be be the most sufficient. Must have knowledge with platforms and catwalks as well as AutoCAD Inventor. Job Description: The Mechanical Project Engineer is responsible for working on large capital projects from inception to completion. They will write SOWs to receive project bids from vendors and work with the vendors through the completion of the project. Projects can range is size from a few thousand to a few million. Most projects are driven by safety, continuous improvements, and capacity improvements. Work will be primarily performed in the engineering office but they will be out in the plant directly overseeing projects. Qualifications: BSME or similar engineering degree Required Production Equipment design experience (modifications to existing and new equipment) Project management experience. Structural experience (catwalks, platforms, etc.) AutoCAD and Inventor knowledge About Aerotek: Aerotek, headquartered in Hanover, Md., is a leading provider of technical, professional and industrial staffing services. Established in 1983, Aerotek is an operating company of Allegis Group, the largest provider of staffing services in the U.S. Aerotek operates a network of more than 200 non-franchised offices throughout the U.S., Canada and Europe. For more information, visit aerotek.com .

Details: Our current openingis for a qualified individual that will work on-site at our customer’smanufacturing plant located in lovely rural Union, WV. We are WESCO Integrated Supply, a division ofWESCO International, and provide our customers with advanced integrated supplyprograms and crib management systems for their MRO shop supplies needs. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} DETAILED DESCRIPTIONReporting to the ProgramManager, the ideal candidate will be highly organized and detail oriented, demonstrateeffective people skills, above average computer skills, and will perform avariety of responsibilities to provide overall program support and satisfactionto our customer while working onsite within their facility in Union, WV. The candidate will be responsible forproviding exceptional customer service, purchasing support (order entry,expediting, returns, RFQ’s, etc.), inventory control (including productdatabase management, maintenance of min/max levels, etc.), contract compliance,quality measurements, cost savings initiatives, systems and databasemanagement, working closely with our supplier base, report processing, and generatingnew business. Familiarity with MRO shopsupplies and industrial distribution is a plus.Responsibilities:Coordinate purchasing, customer service, vendor relationships and warehousing activities in accordance with policies, procedures and principles established by WESCO Integrated Supply and the program contract. Confer with customer to continually enhance and further implement the program. Evaluate areas for improvement and expanded services. Expand WESCO spend within the program. Increase program scope as approved by Program Manager.Participate in and provide the customer with value added and cost savings ideas. Ensure cost savings ideas generated, documented and submitted to the customer for approval. Cost savings must meet or exceed customer’s contractual requirements annually.Provide support to Program Manager for remote sites as assigned. Develop plans for efficient use of materials, equipment and employees. Monitor program effectiveness and prepare monthly reports such as cost, performance, service quality and improvements as required.Conduct inventory and min/max analysis.Create and maintain accurate item databases.Conduct physical inventories and other crib projects as needed.Utilize and maintain available information to improve the program.Resolves billing issues with customer.Coordinate vendor information sharing activities with the customer, including new product launch, value added and cost savings initiatives. Train customers and employees on systems.Conduct regular review meetings with key site reps to review site program.Run and reconcile key order reports, such as the Open Order Report. Refer to master report listing and ISO documentation. Expedite shipments and resolve delivery and sourcing problems.Research customer problems and provide them with corrective action solutions in a timely manner. Ensure proper implementation of the quality system. Participate in the management review of the quality system to verify effectiveness and identify opportunities for improvement. Create documentation as requested including internal work instructions, customer charting, etc.Completely learn and understand our systems offering so that these can be communicated to our customers and implemented as needed to enhance our program offering.Record verbal/written complaints from customers that concern dissatisfaction with product or service provided. This includes responding to the customer with corrective action.Initiate or authorize corrective/preventive actions as appropriate and in a timely manner.Comply with all company policies and procedures.Perform other duties as assigned by Program Manager. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

Details: Coordinates compliance to ensure import and export transactions are completed within applicable government rules and requirements. Requires a thorough understanding of international freight and Customs requirements. Responsible for System maintenance of the Classification database of company products in accordance with import and export requirements: HTS, ECCN, license determination, and country of origin Assists with development and maintenance of Import/Export compliance program; including compliance manual(s), and auditing of processes.

Details: Division: Risk Management FlsaStatus: Non-Exempt EmploymentType: Regular Reserved for use for executive assistants supporting senior executives in the C or D band who are direct reports to an Affiliate President or to a senior executive in the B band only. Performs a wide range of support for an Executive relieving him/her of administrative duties often of a highly confidential, diversified and complex nature. Initiative and judgment are required in the absence of specific directions from the executive. May serve as a liaison with others within and outside the company regarding administrative issues related to purchasing, personnel, facilities, and operations. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Provides administrative support to the area executive. Judgment and initiative are required in certain situations. * Administers programs, projects, campaigns and/or processes for the operating unit served. * Coordinates managerÆs schedule, makes appointments, and arranges and coordinates travel schedules. * Answers, screens, and directs incoming calls determining those which can be handled by subordinates to the executive. * Assists in the preparation of administrative reports, performs difficult and/or sensitive information gathering, computes statistics, and distributes such reports to the appropriate people. * Greets internal and external customers answering questions of a complex nature. * Sorts and distributes incoming mail as well as preparing outgoing mail and other correspondence. Responds to incoming mail and other materials not requiring the attention of the executive. * Coordinates and arranges meetings, prepares agendas, reserves and prepares facilities. * Contacts key executives, board members, external management personnel, and other persons important to the bank to transmit information and obtain data. * Types letters and reports from rough drafts, making changes in grammar, punctuation or spelling as needed. * Organizes and maintains confidential file system and files correspondence and other records. SUPERVISORY RESPONSIBILITIES: None.

Details: SELECT SPECIALTY HOSPITAL JACKSON, MISSISSIPPI REGISTERED NURSES INCLUDING NEW RNS Select Specialty Hospitals care for patients who are critically ill and need an extended acute hospitalization for their recovery. We are currently seeking Registered Nurses INCLUDING new RNs. New RNs will be joining our RN Internship program . The RN Registered Nurse Internship program: Offers a 12 week extended orientation under the guidance of a an experienced Preceptor Allows you to earn while you learn Has classroom and Web based with hands on critical care skills practice We also offer an exceptional employee experience, an environment dedicated to safety and quality, ongoing educational and skill building resources and advancement opportunities. For the Experienced RN , you will ensure the nursing care plan is being followed. Working alongside Certified Nursing Assistants, you will work in collaboration with physicians and therapists to ensure the plan of care for the patient population. Specific responsibilities of the RN Registered Nurse include: Receiving admissions and/or transfers to the unit Initial and on-going systematic patient assessment Timely and accurate documentation Interpreting assessment/diagnostic data including labs, telemetry Ensuring medical orders are transcribed and processed accurately Competence in Rapid Response and code events Promoting continuous quality improvement Teaching and counseling patients/families RN Registered Nurse – Clinical Nurse – Hospital – Nursing – Healthcare – Medical - Critical Care As a Registered Nurse, you will develop and ensure the nursing care plan in collaboration with physicians, respiratory therapists, PT/OT/SLP therapists and nursing assistants. Specific responsibilities of the RN Registered Nurse include: Receiving admissions and/or transfers to the unit Initial and on-going systematic patient assessment Timely and accurate documentation Interpreting assessment/diagnostic data including labs, telemetry Ensuring medical orders are transcribed and processed accurately Competence in Rapid Response and code events Promoting continuous quality improvement Teaching and counseling patients/families RN Registered Nurse – Clinical Nurse – Hospital – Nursing – Healthcare – Medical - Critical Care

Details: ABF Freight is looking for self-motivated, hardworking and energetic City Drivers. Our City Drivers play a vital role in maintaining strong customer relationships. ABF Freight drivers use up-to-date technology to do their jobs effectively and efficiently. We recognize the importance of our drivers and that's why our turnover rate is so low. This is your chance to start your career with the ABF Freight Team! Job responsibilities include, but are not limited to the following: Pickup and delivery of cargo to and from various destinations usually within proximity of the consolidation/distribution center Loading and unloading of trailers utilizing the same techniques, technology and procedures as a dock worker Acutal duties and schedule may vary depending on terminal location Qualifications: Our drivers should be at least 21 years old. We are looking for applicants with a minimum of 1 year tractor/trailer experience. If you have less than 1 year experience, you may be eligible for training. A Class A CDL with doubles/triples, tanker and HAZMAT endorsements are required. We are looking for drivers with a stable work record and strong work ethic to add to our exceptional team. Safe driving records (MVR as well as previous employers) are required for our employees. All drivers must pass a DOT pre-employment drug screen and meet DOT medical requirements. Benefits: Make more money! Wages are Teamster Union Scale which are greater than most other carriers! City Drivers also receive overtime pay after 8 hours/day. Be Home more often! Home time for ABF Freight drivers far exceeds that of other drivers within the truckload industry. Vast majority of ABF Freight local driving jobs are Monday through Friday. All drivers receive health and welfare benefits with no employee paid premiums. Each employee receives 5 days of sick leave each January 1st. With the amount of personal days, sick leave, and paid holidays, an employee may qualify for up to 4 weeks paid days off without using vacation. Life insurance is provided through the multi-employer sponsored health and welfare fund. Employees are given the opportunity to contribute to a company sponosred 401(k). ABF Freight employees are covered by a pension plan at no expense to the employee. Drivers participate in a profit sharing program with option to purchase company stock through a stock purchase plan. abf-cat-drv

Details: Come Work at HJF! The Henry M. Jackson Foundation (HJF) is looking for a Technical Writer/Editor to support the scientific staff at the U.S. Army Medical Research and Materiel Command’s Biotechnology High-Performance Computing Software Applications Institute (BHSAI) [www.BHSAI.org]. HJF provides scientific, technical, and programmatic support services to the BHSAI. The opening is for a highly skilled technical writer/editor with proven scientific writing ability. Responsibilities : Provide support in connection with all phases of the preparation and issuance of technical proposals, reports, presentations, posters, and manuscripts. Provide publication-ready technical journal material using proven scientific writing ability. Simultaneously work on multiple projects, being cognizant of individual requirements and deadlines. Must have excellent written and verbal communications skills, with strong attention to detail. Must be able to work independently in a fast-paced environment and be proficient with the Microsoft Office suite. The candidate should be highly organized and should exercise sound judgment in solving problems. The candidate should have a Bachelor’s degree with major coursework in English language, scientific writing, or a related field. PLEASE APPLY ONLY IF YOU HAVE PROVEN TECHNICAL EDITING EXPERIENCE. Please apply on-line at careers.hjf.org click “Advanced Search” and enter job number 210124 in the Job Opening ID box. The Henry M. Jackson Foundation for the Advancement of Military Medicine (HJF) is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other status protected by law.

Details: St. Bernard Hospital and Health Care Center is committed to participate as an active partner in the well-being of the community we serve. Since our founding in 1904, St. Bernard Hospital and Health Care Center has been a continuously growing entity within Englewood and the Southside communities of Chicago. Description: The Medical Technologist (ASCP-reg) routinely performs a wide range of clinical analysis in assigned sections of the laboratory (blood bank, hematology, and chemistry) by properly utilizing a variety of methodologies and instrumentation according to laboratory policies and procedures and in accordance with all regulatory agency requirements in order to provide results of the highest level of quality for physicians and their patients. EOE “A Tradition of Caring" since 1904.

Details: Licensed Practical Nurses and Registered Nurses, if you want to apply your nursing skills in a pediatric or adult home care setting, PSA Healthcare has the perfect opportunity for you! PSA Healthcare is an innovative leader in pediatric and adult home health care, dedicated to providing the finest quality care within the setting that is the most familiar and comforting to children and adults - their own home. We are currently seeking experienced and compassionate Home Care Nurses to provide Private Duty nursing care for medically fragile children and adults. This is a perfect role for you if you have a background in and a passion for pediatrics or adult nursing. You will work on a per diem basis in personalized, one-on-one settings in the patient's home, caring for children and adults at all acuity levels and across a wide range of different population groups. We will provide you with plenty of support and resources to assist you , including our innovative real-time electronic charting system as well as some of the best and most thorough training in the industry. Work with a team of world-class clinicians and see the difference you make in the lives of children and adults each and every day. If this sounds like the kind of LPN or RN home care role that you have been looking for, and if you meet our qualifications, we want to talk with you. Contact us today ! Home Care Nurse - LPN Licensed Practical Nurse - RN - Registered Nurse (Pediatric and Adult Nursing) Job Responsibilities As a Home Care Nurse, you will be responsible for delivering the highest quality patient care according to the specific orders of each patient's individual physician. This is a perfect opportunity for you to expand on any pediatric or adult home care experience that you may have while making a positive and much-needed difference in the lives of children and adults and their families. Your specific duties will tend to include the following: Assessments Medication administration Administration of prescribed treatment and therapies Care planning Communication with other members of the patients' multi-disciplinary team Supply management Emergency management Coordination of care Health promotion and teaching Training of family members Home Care Nurse - LPN Licensed Practical Nurse - RN Registered Nurse (Pediatric and Adult Nursing)

Details: Position Purpose: Leads data consolidation activities to support clinical reporting and analytics (Monthly Operational Reporting, Clinical Dashboards, Sales Reporting, etc.) Conduct data processing activities including data extraction and loading, coding and reporting. Gathers data from multiple sources using multiple technologies (Teradata SQL, Microstrategy, Tableau, Excel, etc.) and consolidate into global dashboards and reports ready to be presented to senior leaders. Design, implement and deploy Microstrategy BI solutions for end to end data warehousing and analytics. Oversee the development and implementation of data reporting polices and processes to assure compliance with CMS data reporting and universe submission requirements Lead the development of management reports to facilitate monitoring of operational performance and compliance with CMS and business requirements Oversee provision and accuracy of processes necessary to assure data universes and reports created for submission to CMS are complete, accurate and submitted timely Identify and prioritize recurring and ad hoc data analysis and reporting needs to facilitate management oversight of operational performance Collaborate with various cross-functional departments and system owners to develop data capture and reporting standards, and to assure accuracy of reports produced Serve as final reviewer to attest to accuracy of data universes and reports and readiness for submission to CMS and management Collaborate with Medicare operations leads, IT and systems owners to identify and develop reports to facilitate management oversight of operational performance Maintain current knowledge of CMS data reporting and universe requirements

Details: Performs patient evaluations and provides therapeutic services according to physician’s orders. *CB*

Details: Maintenance Supervisor Koppers Inc., aPittsburgh-based international manufacturing company, is seeking a Maintenance Supervisor for the Railroad Products and Services, located in North Little Rock, AR. Koppers is an integrated global producer of carboncompounds, chemicals, and treated wood products for the aluminum, railroad,specialty chemical, utility, rubber, concrete, steel, residential lumber, andagriculture industries. We serve our customers through a comprehensive globalmanufacturing and distribution network with facilities located in NorthAmerica, South America, Australasia, China, and Europe. Koppers operates three principal businesses, PerformanceChemicals, Railroad Products and Services, and Carbon Materials and Chemicals. Job Responsibilities Supervise and provide leadership for maintenance personnel Manage the maintenance and repair of all equipment and structures in the plant Manage aspects of environmental, safety, and health Purchase parts and supplies as needed Manage capital projects Support and improve plant productivity Adhere to, support, and enforce both regulatory and company policies Ten employees report to this position.

Details: Dietary team members assist with ensuring the health and well-being of residents by providing dietary support. This position is responsible for meal preparations for our residents in a variety of ways including preparing and serving meals, dish washing, preparing nourishments, stocking unit kitchenettes, working tray line, setting tables and preparing beverages for serving. Qualifications: • Minimum of 16 or 17 years of age required; HS diploma or equivalent preferred. • Employment Certificate/Permit required. • Previous experience in dietary work preferred. • High degree of personal cleanliness and hygiene required; health status suitable for service of food required. • Sense of responsibility, and ability to work well with residents and other staff members required. EOE

Details: Do you love getting out in the field and talking with all kinds of people? Are you a self-starter with a strong work ethic? Welcome to GANZ USA, the gift industry leader! We’re recognized for our broad array of top selling, profitable product lines from fashion and accessories to home décor and huggable plush items like Webkinz and Grumpy Cat. We are always on the lookout for top talent to join our team! Our fast-paced sales environment recognizes and rewards top talent, and we promote from within. We are seeking a motivated outside Sales Representative who is familiar with and who will support the Kalamazoo, MI territory. Cities include, but are not limited to: Adrian, Portage, St. Joseph, Sturgis and Kalamazoo. At GANZ, we will make sure you have the opportunity to participate in a thorough training program. You will enjoy the full support of our field management team as well as our fully staffed Sales Liaison Department and state-of-the-art Marketing Department. Each day, you will be provided with the tools for success, including new business initiatives and promotions, as well as available inventory and customer activity. If you’ve been looking for challenging opportunities and the chance to maximize your professional growth potential in a family-oriented environment, look no further; a career with Ganz may be the perfect fit.

Details: Summary: Deffenbaugh Industries , now a proud member of Waste Management , is currently seeking 2 Maintenance Mechanics positions. One opening in our Midnight to 7:00 a.m. shift, Monday thru Saturday 6 nights a week and One opening in 3:30 p.m. to Midnight shift 5 nights a week. Must have working knowledge to repair defective equipment at the Material Recovery Facility (MRF). This person will use knowledge and expertise in plumbing, electrical, hydraulics, pneumatics and mechanic systems maintenance: perform diagnosis of wear, planned preventative inspections and lock out repair of defective material recovery plant conveyors, sorting machine and material balers. Essential Functions: This is a full-time Maintenance Mechanic position. Responsibilities include: • Attend and perform work as documented during interview • Perform and report diagnosis of equipment repair needs to a supervisor and help determine cost effectiveness of repair • Provide and update own hand, air and electrical tools as wear, breakage, and plant equipment inventory dictate • Repair defective assemblies or components of conveyors, sorters and balers within guidelines of OEM service manuals • Inspect for and report to a Supervisor and defects suspect of operator abuse or accident. • Tag and/or mark parts for core, scrap and warranty shipment as trained by Deffenbaugh Industries Parts Department • Read, understand, sign and comply with notices, bulletins and forms generated by yourself and Deffenbaugh Industries • Communicate personal and work needs to a shift manager and/or Human Resources. • Inspect, use, clean and return shop equipment and tools undamaged and report damage to shop tools to a manager • Document all repairs on work orders and perform all inspections mandated by OSHA and Deffenbaugh Industries

Details: Position Summary As the Federal Tax Staff member for the compliance practice you will be required to assist on large projects, so strong technical skills are vital to this role. Tax Staff are responsible for the compliance function on clients including preparation and technical review of corporate, partnership and personal income tax returns. Responsibilities: Your role will include preparation and review of client tax calculations. Must have the ability to manage multiple projects and meet deadlines. Identify and assist with implementation of tax planning and tax savings strategies.

Details: The CTS driver holds a Commercial Driver’s License with a Hazardous Materials endorsement. The CTS driver operates a tractor/trailer vehicle with tractors in excess of 20 feet with a trailer up to 53 feet in length. The driver is responsible for pick up and deliveries to Sherwin-Williams stores, distribution service centers, and factories as well as external customers. The CTS driver assists in loading and unloading. The CTS driver must maintain DOT logs, conduct vehicle inspections, and comply with all DOT regulations. Major tasks include: Operate a tractor/trailer vehicle Loading and unloading trailers Vehicle inspections Maintain logs Complete trip reports Principle Accountabilities include: Responsible for on-time delivery Responsible for safe-driving Responsible for inspection of vehicles Maintaining log books Complying with D.O.T. Regulations Following all company policies, procedures, and rules

Details: Generac Power Systems – One of the world’s largest manufacturers of complete engine driven generator systems for, portable, RV, residential, commercial and industrial generators is seeking 2nd Shift Generator Assemblers at our Oshkosh, WI facility . Generac recognizes our employees are the soul of the company and values the contributions they make. We strive to hire employees who share our goal of putting our customer first and are dedicated to providing a superior product .