Backes Brat Haus holding grand openingBy:
Brady Van Duerzen, [email protected]
Leader Photo by Brady Van Deurzen
Dan Backes, center, chats with regulars Gary and Jane Gilchrist about the wide variety of meats available at Backes Brat Haus & Meat Market in the town of Wescott. The shop, which opened in May, will hold a grand opening Saturday.
Leader Photo by Brady Van Deurzen
Backes Brat Haus & Meat Market will hold its grand opening Saturday and Sunday. The business opened in May at 5858 N. Lake Drive, Shawano.
It’s official. Backes Brat Haus & Meat Market is open for business.
The market opened its doors at 5858 N. Lake Drive, Shawano, in May, but owner Dan Backes said he wanted to “get my feet wet” before announcing a grand opening.
Following a ribbon-cutting ceremony at 2 p.m. Friday, the grand-opening celebration from 10 a.m. to 3 p.m. Saturday will include discounts, a Sun Drop slushee machine and a brat fry out front. There will also be free samples and drawings for prizes.
The store is a carnivore’s delight, offering a variety of homemade bratwurst and other sausages, along with custom cuts of beef, pork and other grill-ables.
Backes and his wife, Chris, also own Backes Food Mart in Birnamwood. Backes’ father, Bernard, opened the business 40 years ago. They began making their own sausages in the 1980s, and the business now produces more than 25 different types of fresh bratwurst, including unique palate-pleasers such as Bloody Mary, Hawaiian, taco, and chicken spinach feta.
Backes’ dream to create his own brat haus started taking shape when Pingel’s Old Time meat market in Shawano closed in 2014.
He saw Shawano as the perfect location.
“I am hoping to draw tourists and local customers in,” Backes said. “I am focusing more on the locals, though, because they are the customers that are going to keep us going year-round.”
Backes purchased the former Twisterz Market building in the town of Wescott in March and spent the first couple of months remodeling the interior before opening over the Memorial Day weekend.
He hopes the business experience gained in Birnamwood will help ensure the success of the new market.
“Our other place in Birnamwood is definitely making it,” Backes said. “The people in Birnamwood are awesome to us, and that has kept it going over the years.”
Backes Brat Haus has also fared well over the last two months.
“It is just amazing,” Backes said. “We are so happy with turnout so far. The people have been so awesome, and we hope that we can keep this place going for a long time.”
Backes said customers have told him they are pleased to see the “beautiful” building being utilized.
“The response of the people has been amazing,” Backes said. “They are welcoming us in big time. The people have been so inviting that it’s not even like working a job at all.”
Backes also volunteered to host brat frys for local organizations in the market’s parking lot. He will supply the tent, tables, grill and other supplies.
Gary Gilchrist and his wife, Jane, of Shawano, have been regulars since the store opened in May.
“Dan is doing a really great job here so far,” Gilchrist said. “The meat here is just really good quality. It’s such good quality that we’re going to keep coming back and back.”
Backes is looking to sell to customers like the Gilchrists for a very long time.
“The only problem we may have is if we grow too fast,” Backes said. “If we outgrow the new place, then that will be a great problem for us.”
Regular store hours are 10 a.m. to 6 p.m Monday through Friday, 10 a.m. to 4 p.m. Saturday and 10 a.m. to 2 p.m. Sunday. The brat haus will be open from 10 a.m. to 6 p.m. Saturday and Sunday for the grand opening.
For information, call 715-201-1289 or visit http://backesbrathaus.com/index.html. The market also has a Facebook page.
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