The state's internal reporting system will be down this weekend for scheduled upgrades, meaning residents will temporarily be in the dark at a time when both new cases and deaths are coming faster than they have since the pandemic began.
The ad runs until Oct. 27 on television in the Green Bay, La Crosse/Eau Claire, and Milwaukee media markets, and will include digital and mail components.
Local health officials recommended the new amendment to the board Thursday via Zoom and the measure will go before the full County Board next week for consideration.